Wolverine Worldwide is a footwear empire much bigger than just Wolverine 1000 Mile. Justin Cupps is six months into his role as President of the Work Group, which includes Merrell Work, Bates, HYTEST, CAT Footwear, Harley-Davidson Boots, Wolverine, AND Wolverine 1000 Mile.
Separating out those last two is essential, especially in the eyes of Justin—who sees big opportunity with 1000 Mile as a distinct brand in every imaginable way.
On this episode of the Shoecast, we also get into how Justin’s past work in the athletic space—including being instrumental in the early days of And1—is coloring his outlook on this next challenge, plus why listening to customers (actual real customers in actual real workplaces) is maybe the most important thing someone in his position can do.
And check out the extensive Shoecast archives right here
Or watch the episodes—and plenty of other wonderful stuff—that we’ve also put on our YouTube channel
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