Last week we had our Stitchdown community’s first gathering at the new Viberg NYC store—an honestly fabulous-looking little shop in Manhattan’s Nolita neighborhood that’s full of Viberg’s core classic product like stitchdown 2030 and 310 last service boots, but also the loafers and monk straps and split-toe derbies that represent a wholly new—and often confounding for longtime fans—direction for the 94 year old Canadian manufacturer.
Amidst the excellent chatter and beers and everyone trying on seemingly every shoe in the shop, we hosted an audience Q&A with Brett Viberg, who gave a ton of insight on everything from how Viberg’s ended up where it is, who Brett sees as the core customer today and going forward, how his relentless development process functions, a certain current copying/offshoring topic, and plenty more.
This shorter cut of some key questions is available to any Shoecast listener, but if you want the full 45 minutes of Brett, it’s available to all Stitchdown Premium subscribers on our private feed, along with a growing cache of other subscriber-only bonus episodes. If you’re interested, there’s plenty more info right here on our damned wonderful community and all the benefits.
Give Brett a listen below:
To hear the full bonus episode plus plenty more, learn more about membership to our excellent Stitchdown Premium community here.
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Check out the Shoecast archives right here
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